Founded in 1997 as a wholly owned subsidiary of CardWorks, Merrick Bank is an FDIC insured top-15 Mastercard/Visa.
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If we're going to make the "low bar to engagement" work that these Twitter Cards provide, we'll need to be creative about how to capture these clicks and do something meaningful with them. 'Cardworks LP' of Woodbury, NY 11797 operates primarily in SIC Code 7389 - Business Services, Not Elsewhere Classified and NAICS Code 522320 - Financial Transactions Processing, Reserve, and Clearinghouse Activities. CardWorks provides lending and merchant acquiring services through Merrick Bank. Linking to the Twitter Card to a landing form, through any mechanism, strikes me as a more traditional and solveable problem.
With no company or geo, these have to be considered nurture candidates that need to be driven to a form where we can gather more concrete contact info. Today we do the same thing with a personalized followup email that provides the deliverable they wanted and suggests next steps. Aberg serves on the board of directors for CardWorks, Venerable Holdings (OpCo), Advisor Group, Obra Capital (f/k/a Vida Capital), and Allspring Global. You don't get inferred information because it's coming from the API all the inferred geo and company info just reads as Twitter. You don't get company information for example. Does anyone have a solution for parsing these names (sometimes with spaces, sometimes not) into first and last name fields? (Despite Twitter guidelines, these names are not always "real" and not always something you want in your CRM, by the way.) One key challenge is that you only get three pieces of information: Merrick Bank Corporation:Merrick Bank Corporation was founded in 1997 and specializes in assisting people looking to build or rebuild their credit. We've done the barebones integration between Twitter Cards and Marketo. Indian Paintbrush Card Photographer: Carol Westbrook Wyomings State Flower Indian Paintbrush Greeting Cards Blank inside 5 x 7 Envelope included LP Photo. is a diversified consumer finance service provider and parent company of CardWorks Servicing, LLC, Merrick Bank Corporation and Carson Smithfield, LLC. I'd be interested in hearing options for engaging with these leads as well.
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